Relying on the excitement of grabbing red envelopes during the Spring Festival, strongly drains the video account. This year is destined to be a year of important executive list breakthroughs in video accounts. After reorganizing the positioning and role of video accounts in WeChat, in the next article, we will review the development history of WeChat in the field of executive list short videos, and think about the commercial value that video accounts bring to WeChat.
Since the author is in the toB industry and has recently been working on the charging function, I am curious about how customers charge executive list their customers and how our products charge customers. It is often said that "talking about money hurts feelings". When the price is given currency and transaction attributes, it becomes an extremely sensitive number; and the price itself is a kind of hub connecting products/services with customers. In this case, the product or service provided by the company can only be enjoyed after the executive list customer pays the price according to the price.
It can be seen from this that the pricing of products/services has a direct impact on business operations and income. So, how can you price a product executive list reasonably so that customers are willing to pay, and the business can earn long-term, healthy profits? Here, let's first use an example of "selling out a second-hand mac computer", try to make a pricing executive list by yourself, and experience the idea and process of pricing firsthand. Right now, we have a used 2017 mac to go out. So, how will we price this computer purchased for 1w yuan? First of all, without referring to any external factors.