Hell yes! 40% works on the basis of an annual strategy. 'No', answers no Fax Lists less than 30%. And 20% view it every six months. Market research Frankwatching and Markteffect on the use of a social media strategy. Business social media at the forefront LinkedIn is most often used for communication and marketing purposes (92%), followed by Facebook (86%) and Instagram (84%). TikTok (7%) and Snapchat (2%) Fax Lists are hardly used. Incidentally, these channels are used more often by organizations where younger marketing communication professionals work, in the 18-34 age group. Outcome of social media benchmark study: business use. In Fax Lists their spare time, Marcommers are more likely to be on Instagram (91%), followed by LinkedIn (91% and WhatsApp (88%), followed by Facebook (85%) and YouTube (64%).
TikTok follows at a distance (21%). Remarkable : 2% do not use social media Fax Lists Private use of social media among marketing professionals. Goals reach and engagement are not achieved The Fax Lists most important goals for the use of social media in the previous year: increasing reach (72%), and creating more engagement (60%). We also asked whether these goals have been achieved. Unfortunately, this does not appear to be the case for a large group: 31% and 19% respectively answered this question with 'no'. Both goals are again in 1 Fax Lists and 2 position for the respondents for the coming year.
Social media goals research Frankwatching. KPIs vs Challenges To determineFax Lists whether social media has been successful, 69% indicate that engagement is an important KPI. On the other Fax Lists hand, creating sufficient engagement around the brand is seen by 43% as a challenge for the coming year. The number of leads is an important KPI for 45% to determine whether social media marketing is successful. This is also seen by 40% as a major challenge. Benchmark research Social media strategy Frankwatching and Market effect Fax Lists 2022 results KPIs. Benchmark research chart. What does this mean for the budget? 42% of the respondents participate in the decision-making process and 27% make the final decision.