The article summarizes the common transformation models of online education, mainly category email list three models: 0 yuan trial class + telephone sales follow-up, free open class + community live transaction, low-cost training camp + unified class service. For a long time, most people have observed the online education industry and often ask two questions: how to attract new students? How to cash in? As a person in the industry, especially my experience in operating this position tells me: Compared with realizing cash, I will pay more attention to category email list the new aspect. The reason many operators can't help but place orders when they see courses such as "60 Minutes to Teach You Short Video to Increase Fans" and "10 Lessons to
All are strong needs. However, those category email list who do growth will understand that the growth of paying users is the key, and it is also a large-scale growth. After all, recruiting is only the first step, and the most important step is how to convert. Moreover, many people will choose to try paid promotion. How to guide users to purchase products in this part of the channel to offset the cost is also a problem. It can be said that new and monetization are equally important, but we seem to place too much importance on the former, and the latter may be a problem that needs to be solved more. For online education, the key to solving the monetization problem lies in two points, one is the category email list conversion of products,
Today, this article category email list will introduce the conversion models commonly used in online education, hoping to give you some inspiration to your peers. Model 1: 0 yuan trial class + telephone sales follow-up The first conversion model commonly used in online education is the telemarketing model. In the traditional marketing model of educational institutions, telemarketing is the core method, because it is simple in logic, easy to implement, and the effect is visible. As long as it is guaranteed to get a steady stream of user leads, growth does not seem to be a category email list big problem. The operation process of the online education telemarketing model is as follows: The first is to get user leads .