Content marketing is the process of developing and sharing relevant, valuable, and engaging content with a target audience with the goal of acquiring new customers or increasing business around existing customers. Use content as a way to introduce and educate your target audience about your products and services. Hopefully, by doing so, you can get new customers or expand business from existing customers. The way I defined global is actually from a customer perspective, specifically from an internal communication perspective. This is the head office and local teams working together to execute content marketing efforts. If you think about it, global is in a sense a collaboration between the company and the local team.
On top of that, global doesn't mean you have to market in every country on the planet. Advertising Continue reading image masking service below Content marketing strategy for each country It depends on the products, organizational structure, budget allocation, corporate culture, and preferences of a sales and marketing manager. Some products are very localized and use the McDonald's menu as an example. McDonald's menu will be significantly different between the US and India or maybe the US and the Middle East because the menu, the food they serve is so localized that you will need a specific strategy for each country. At Intel, processors are processors are processors. It is a very standardized type of product.
That being said, I don't think you need an expanded localization or content marketing strategy for this. The next thing is the organizational structure . Obviously it also depends on whether you have world resources on the ground and if you do, it obviously makes sense that they have a specific plan they can execute. Some companies, they don't have anyone on the ground, so the head office teams will have to take care of the strategy. That being said, they will probably make it a bit more seamless. Another thing is budget allocation and also how the budget is allocated, centralized or decentralized. This will also dictate strategy planning. Another thing I would like to highlight is the corporate culture . Some cultures are more creative and give more autonomy, if you will, to different regions and also to countries.