By including a link in your text, you can drive engagement with your online business… It closes the Email Marketing cycle: although email and SMS marketing have many similarities in the implementation of their strategy, they work better in synergy. As mentioned above, SMS can be used to send instant notifications, while emails contain longer content. High engagement rate: The engagement rate of text messages is astronomical when compared to emails , with 90% of text messages read within 3 minutes of receipt. This makes SMS very useful in delivering critical information with a high success rate.
Great for Emerging Markets: If your business is mobile number list ooking to operate in countries where data is expensive and wi-fi is less common, SMS is the best channel for communicating information. How does SMS marketing work? In SMS marketing, messages are sent using short codes instead of using full phone numbers. These codes typically consist of 5-6 digits and can be associated with a sender or shared among multiple senders. Many countries do not allow changing sender information.
This means that your message will appear as a text message sent by any shortcode used by your provider (not your business). That's why it's important to include your company name in your message. There are two types of messages you can send through SMS marketing: Campaigns: Campaigns are the classic “one-to-many” text messages. They are generally used to communicate promotions (coupons, sales, etc…) or general information (event details, updates, weather alerts, etc…). Transactional: Transactional messages are one-to-one messages that are triggered by a certain event or behavior. An example could be an order confirmation or a shipping notification for an e-commerce purchase.