Turns out parked domains are a great place to advertise For years, Google AdWords reps have berated me for leaving parked domains enabled in Google Display Network campaigns. Obviously they turned them off as a suggestion on some sort of checklist. I have always left them on because I suspect that people who mistype your brand name may be accessing your site. Our data clearly confirms this; most of these suspicious conversions were simply from parked domains that were either misspellings or slight variations of the client's brand name. So these are really branded navigation queries.
It can be annoying to pay for a domain that infringes your brand or is about to infringe your brand, but believe me, you want those customers. Do not advertise on all Of course, not all parked domains will work properly; only those that are similar to your brand jewelry retouching service seem to do. I would suggest turning them on for a shift and finding out which ones work. Create a placement campaign for these and raise your bids, then disable the AdWords "parked domains"
category in your original campaign. We roll out new features on a monthly basis, so rest assured that I just added a “Parked Domains” category in the hopper. This should make it very easy for our clients to identify the likely brand variant domains they should target by placement. In conclusion The main takeaways I see from the data are: YouTube may be worth experimenting with placement targeting, provided you use other targeting methods such as keyword targeting, due to its low CPA.