Since I first published this post (November 5, 2019), I've done some testing with my client and Aleyda Solis. At that time, there were some interesting discoveries. For my own client, I found that the timestamp needs to be uploaded to a video with a good engagement signal. I couldn't add to anything. For example, I added a timestamp to a video that has been viewed 50 times. Nothing happened to the video. Next, I tried it with a video that has been viewed more than 1 million times.
The result was not instantaneous. It will take ghost mannequin effect several weeks for the timestamp process to be reflected in the search. For Solis's Crawl Mondays YouTube channel, it took about two months for her video timestamp to appear on Google. advertisement Continue reading below Interestingly, timestamps were added to some videos, but initially they only started appearing in one video. After that, many others followed immediately. This makes me think that this feature is enabled for the entire channel (not just for specific videos), just as the review rich snippet works. Final idea There are many different criteria that must be met in order to be eligible for this feature. To summarize briefly, here are some important considerations. The video needs to be specifically published on YouTube. The video carousel should be
Google's SERP feature for queries. The video should be number one on the video carousel. Update: I'm now seeing them appear in all sorts of areas, and so is Valentin Prezer. You need to add a handy timestamp to the video description. The video should be of high quality and capable of attracting viewers. If the above criteria are met, you're in a good position to get the most out of the key moments in Google's search results. If you regularly publish videos on YouTube, this is a great way to integrate your strategy with Google Search to get more exposure. advertisement Continue reading below Add these timestamps to your YouTube video description right away, as it's incredibly easy and quick to do. Another thing to keep in mind is how YouTube uses these timestamps outside of Google search.