"Hard dishes like abalone and Buddha jumping over the wall are very troublesome to handle. Now you can buy pre-made dishes online and put them in the refrigerator in advance," Shanghai aunt Li Ran told us. For the first time this year, she has included pre-made dishes in the category of New Year's Eve dinners. Unlike the New Year's Eve dinners that are reserved in restaurants every year, the sales of pre-made dishes for the Spring Festival in 2022 are very popular. Offline supermarkets and major online catering brands have launched pre-made dishes for New Year's Eve. Hema Xiansheng even launched the New Year's Eve gift box at the end of December last year. Fresh food e-commerce platforms such as Daily Youxian and Meicai.com have also deployed pre-made dishes one after another, and even Carrefour has begun to vigorously promote pre-made dishes during the Spring Festival. Aunt Li Ran was also hooked on pre-made dishes last year. And she cares about pre-made dishes not because of discounts in offline supermarkets, but because of the rise of pre-made dishes concept stocks. "
I'm an old investor. Pre-made dishes have been on the rise some time ago, so I just wanted to buy them and try them out," my aunt told us. At the beginning of this year, the concept stocks of pre-made dishes broke out collectively. On the afternoon of January 12, Guolian Aquatic Products, Fucheng Co., Ltd., Huifa Foods, Weizhixiang, Dahu Co., Ltd. and many other companies closed to the daily limit. The argument that pre-made dishes will be the next trillion-dollar market has also emerged. After that, pre-made dishes also ushered in a "highlight moment" in history. According to the relevant data of Baidu Index, on January 13, the search index of pre-made dishes exceeded 10,000 for the first time, and it was the highest peak in recent years. Young people don’t buy into the pre-made dishes that are hotly hyped by capital? In the past year, pre-made dishes have also been favored by capital.
Can pre-made dishes that seem to be upgraded in consumption really replace takeaways and vegetable markets? 1. The epidemic has accelerated the consumption demand of prepared dishes Pre-cooked dishes are not a new concept. As early as 2010, with the chaining of the catering market, pre-made dishes appeared on the B-side such as corporate catering. Standardized pre-made dishes can meet the stability requirements of chain catering brands. In 2014, with the rise of take-out and the roll-in of various platforms, the development of pre-made dishes gave way to more popular take-out. Although pre-made dishes have long been integrated into three meals a day in various forms, the public really knows about pre-made dishes because of the epidemic. The epidemic in 2020 forced the public to cook at home, and pre-made dishes became the first choice at the time and were once sought after. During Tmall's "Double 11" period in 2020, the sales volume of pre-made vegetables, including semi-finished dishes and instant dishes, increased by about 2 times year-on-year.