When defining what remarketing is, we can say that it is a method to attract those users who have previously visited our website , so that they acquire our product or service.
In more detail, we can say that it is a term coined for digital marketing, because its origin lies in the phone number list audience creation tools phone number list of online advertising platforms, such as Facebook Ads and Google Ads.
Through these services we can generate remarketing ads, so that they are only seen by people who already know our brand through the phone number list internet.
Actions such as abandoning a shopping cart before completing the payment or interactions on social network profiles are some phone number list of the phone number list main sources of audience for a remarketing strategy.
The foregoing also includes strategies to reach our regular customers, to maintain their loyalty to our brand and its products or services.
In order phone number list to better understand this digital marketing strategy, in Aloha! We will tell you how remarketing campaigns work, their types and some tips to carry out yours successfully.
Advantages phone number list of remarketing
When starting out phone number list in online advertising, many brands fail to design strategies to reach people who have interacted with their brand through social media accounts, websites, applications, among other digital assets.
However, targeting this audience is important. Why? Because they have shown a previous interest in what we offer and it is highly probable that they have a purchase intention.
In addition, a remarketing strategy allows the phone number list buyer to be pushed towards the conversion stage, by nurturing him with information that complements the data that he has previously obtained from our product or service.
This is achieved with various elements: from campaigns with dynamic ads, such as Facebook Ads carousels or Google display network ads; to automated emails with relevant information phone number list for our potential client.
What do I need to do my remarketing campaigns?
The basis phone number list of any remarketing strategy is a cookie , that small piece of information that collects the phone number list user's browsing patterns when visiting a website.
However, the phone number list cookie alone will not do our remarketing campaign: this is when the phone number list tracking code provided by your advertising platform comes into play.