According to Google, PLAs have a higher click-through rate than other ad formats because all the most essential information on the product is upfront. With a higher CTR, you’re able to drive more traffic and conversions to your product listings with PLAs compared to using other formats. Lower costs: Since product listing ads have a higher CTR than other ad formats, you can expect your CPC to be lower. Lower CPCs mean lower costs, and that’s never a bad thing.
How to Optimize Your Product Listing Ads Product listing ads features include a headline, image, and product data. Sometimes they could also have a type of enhancement. Here is a basic overview of each of these features. Headline Use a descriptive and enticing headline, as it will be the first thing customers see when they click on your ad. This is also the only place you can use up to around 150 characters (but only 70 characters are actually displayed—see cut-off headlines below). Use your most compelling keywords here, but don’t try to lure customers in with buy email list slick language. (Tip: Use a keyword search tool for inspiration). To keep it clean and simple.
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PLAs only display the product’s name and a price—no fancy jargon allowed! Don’t forget to add your brand name to your title to leverage any name recognition your brand may have. Image High-quality images of the product you’re advertising will help customers feel more confident about clicking the ad. Make sure your product images are clear to help customers get a better look at them. Pick your pictures wisely to represent your products accurately. Photos should be 100 x 100 pixels at a minimum (250 x 250 for apparel products), max 16MB.