Editor's introduction: In this year's epidemic, major Internet companies and live broadcast platforms have entered the content track, making the combination of e-commerce and live broadcast more closely and diversified. The anchors who bring buy email list goods are not only "experts", but also celebrities and entrepreneurs have entered the live broadcast room one after another to try to bring goods. With the development of the live broadcast delivery industry, the industry has shown a state of savage growth, which has also attracted the attention of the regulatory authorities. Many departments have "shot" to regulate the live broadcast delivery industry.
No Internet business has received so much attention, envy and controversy in 2020 like live streaming. "Three, two, one, go to the link!" In the Taobao live broadcast room, fighting for speed, grabbing red envelopes, and placing buy email list orders when the host's enthusiastic introduction has become the "shopping hand" normal for many people on this Double Eleven. In addition to the excitement, on November 20, the China Consumers Association released a public opinion analysis report on "Double 11" consumer rights protection. Live streaming has also become one of the sources of negative public opinion in the e-commerce industry.
In this regard, relevant departments are also taking active actions to strengthen the supervision of e-commerce live broadcasts. Recently, the State Administration buy email list for Market Regulation and the State Administration of Radio and Television have successively issued the "Guiding Opinions on Strengthening the Supervision of Online Live Marketing Activities" and the "Notice on Strengthening the Management of Online Show Live Streaming and E-commerce Live Broadcasting". At each level, strengthen the compliance management of e-commerce live broadcasts. After the regulatory measures were introduced, the true law-abiding.