All forms that can meet demand can be called products. For example, before going to work far away, there was a demand for carpooling. At that time, there was a carpooling group. If you find a carpooling friend, then the services provided by this carpooling group can be called products. Later, the Dida Carpooling APP was launched. Through a series of functional telephone number list designs, the way to meet the needs was more convenient, safe and user-friendly, and its product experience was greatly improved.
This is the evolution from a core product to a formal product. Most of the product work that our product managers have been engaged in is actually doing formal products. There are many products with carpooling functions, but when I think about carpooling, I still use Dida Carpooling first. If many people are like me, then this product will evolve into a telephone number list cognitive product. It has deeply occupied a position in the consumer's cognitive space, which is the power of the brand.
A large and comprehensive product is often mediocre because it can only satisfy the first two layers, and it is difficult to form a cognitive product. why? First of all, let's torture ourselves: how can consumers remember me and recognize me? I can meet its needs, which is the basic requirement. But there are too many products that can meet the needs of telephone number list users! I'm distinctive, different, and impressive. The price is common, the high-end atmosphere is the characteristic, the operation is extremely convenient, the strong sense of technology is the characteristic, and so on.