Continuing from the previous article, since we put forward the mission and original intention of "achieving a good brand in China" in our article last year, we have been thinking: Who are our users? Who is our knife friend?
As we operate year after year, we clearly see that our club gathers a group of new brand traders who represent the future of China——
They are not "traditional creatives" who stick to existing theories, but "new marketers" who have the courage to explore the unknown;
They are not "sellers" who only strive for traffic and sales, but hope to be able to grasp the brand with the left hand and the performance with the right hand, and create future "traders" from 0 to 1;
They are the main force of new brands and new marketing in China. Every day, they are using their own hands to build a good brand in China and are "brand believers".
I met a CEO today who spent two hours telling me about the concept behind their brand, the origin, original intention, and products. He said that he entered the industry at the age of 30, and he has been doing it for 10 years and 90 years. I almost cried, but I held it back. I'm still more emotional.
The wave of new consumption is actually just over 2 years old. There is no real senior or senior, but some people started half a year earlier.
Next year is expected to be a trough. No matter how low it is, in this way, we can restore the essence and let everyone see reality clearly.
But the Chinese brand still has a long way to special leads go. Rather than pondering hard on their own, in fact, several companies have clearly thought about it from certain angles, and they can learn from each other completely.
A consumer product entrepreneur just said that during the interview now, he will ask the other person if he looks at the swordsmanship and whether he is a member of the swordsmanship to judge how much the other person loves learning and making progress.
L'Oreal's culture is called poets and farmers. I think it makes sense.
I think people who start a business are always on the road. What matters is not right or wrong, but choice.
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