Sector we find that of Coca-Cola which in July 2021 launched its collection of NFTs, billing more than $ 575,000 during an online auction. The company leveraged the power of the brand for a charity cause and within just 72 hours managed to amass a substantial amount. The Senior Director of Coca-Cola Global Strategy, Oana Vlad, underlined how the transition to the Metaverse is an opportunity for the brand to recreate in the virtual world the atmosphere of optimism that Coca-Cola is committed to transmitting in real life. on the occasion of.
The world day dedicated to friendship and the winner of mobile number list the four NFTs received a physical refrigerator full of bottles of Coca-Cola and other products at home. Another example of investment in NFTs is that of the fashion brand Louis Vuitton, with the Louis game , launched on the occasion of the 200th anniversary of the founder's birth. The game allows you to explore the legacy of the fashion house and collect tokens (in the form of candles) needed to pass through the various levels. Spread across the tiers are Louis Vuitton's 30 collectible NFTs, which players can collect in a digital wallet that they will only be able to access at the end of the year. The fashion house's goal is to use.
The Metaverse and NFTs to keep old customers and win new ones by involving them in interactive paths that allow them to explore the collections in a fun way. By offering the ability to reshape collectibles of various kinds, NFTs present creators with great potential for personal expression and income. Although this is an expanding market, it can be said that we are still in an experimental phase and that over time it will be necessary to develop more targeted strategies, connected to specific objectives. Back to index Create your presence in the Metaverse with Adv Media Lab In view of the growth of the Metaverse and the market linked to cryptocurrencies and NFTs, it is increasingly necessary for companies to make an effort to understand this world and understand what perspectives it can.