Hootsuite's user interface was groundbreaking. You could create a different stream for each channel. Then, the Internet evolved More channels appeared. More incoming message types were introduced. But Hootsuite didn't grow with the Internet." (Hootsuite question by Tod Maffin) Tod's opinion is common among Hootsuite clients. "Hootsuite is outdated and hasn't changed much in the last ten years.
I don't know anything about pricing, and now even a tenth of what I pay Hootsuite can't be transferred to another social media management tool. Hootsuite industry mailing list not allow you to download draft posts (copy, images, links, hashtags) so you can show them to clients and get approval. It only allows you to export to a csv file, which is pointless when your clients need to see what their images and links look like.
It took them a long time (sometimes years) to build out what other social media management tools I've seen have -- like Instagram Stories scheduling and Pinterest. ” (“Basic and Outdated” on G2 Review Site) Users rated Hootsuite's product direction on the G2 review site with a very low 7.3.