SEO is essential for any company that seeks to position its website, although it is necessary to know what techniques can be used and which ones are better to avoid. We teach you everything about White Hat and Black Hat . When we talk about SEO, we could try to synthesize it into two currents: The first complies with Google's indications, thus following natural positioning,
and is known as White Hat. And the second uses techniques that seek a faster and unethical positioning, even being penalized by Google, that is the Black Hat. We could define both techniques as a duality that separates good from bad , and it is a reality individual email list that Google establishes a series of criteria that companies must follow when generating a content strategy . Believe it or not, many companies in the marketing world seek to discover the weaknesses of the algorithm developed by Google and take advantage of them to position their content. However, we have not come here to judge, simply to detail their differences and make known their meaning within SEO. Do you want to improve your SEO positioning and also your Inbound Marketing strategy ?
Click here and download our free ebook White Hat vs Black Hat SEO differences and how they can affect your company What is White Hat? In White Hat, ethically correct techniques are used, since they comply with the guidelines and standards set by search engines for web positioning. White Hat techniques are based on creating quality content, gaining popularity through content optimization and a pleasant user experience.
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