Marketing goals can be defined as broad, long-term outcomes that a company wants to achieve via marketing efforts.
Setting clear marketing goals is important, as this can effectively focus your team on a shared vision. But the thing is, you need to choose your goals carefully. Otherwise, you may waste a lot of time on things that bring poor results or even undermine your past efforts.
Dividing the workload like this whatsapp number list allows both the vendor and the affiliate to focus on their strengths. The improvements are similar on desktop and mobile. Most of the focus in 2021 was on mobile results.
In this article, we’ve curated a short list of strategic goals that are worth considering in any marketing strategy, along with some ideas on how you can measure them:
Improve product satisfaction
Grow organic traffic
Generate leads
Establish thought leadership
Increase brand awareness
Increase revenue
1. Improve product satisfaction
Any successful marketing needs to be founded on a good product that satisfies existing market demand. Otherwise, none of your marketing efforts will “stick.” Meaning, no matter how you promote the product, you will fail to convince your audience and build sustainable growth.
Conversely, a product that users are willing to use, buy, and recommend to others will reinforce all marketing activities. In fact, a lot of successful companies have grown solely or mainly via word-of-mouth recommendations sparked by the remarkable value of their products (e.g., Whatsapp, Tesla).
To set yourself on the right path of improving product satisfaction, you need to achieve product-market fit.
Once you know you’re in the right market with the right kind of product, you can start delighting your users with useful features and a great user experience. Keep in mind that even seemingly simple product improvements can go a long way.
How to measure
You can measure product satisfaction in two ways: ask your users what they think or gather relevant data from product usage.
Surveys
In surveys, you should ask all kinds of questions that help you understand how well your product satisfies users’ needs. You can also use tried and tested methods like the popular and uncomplicated Net Promoter Score (NPS) survey.
This survey comprises just one question: “How likely are you to recommend [product] to a friend or colleague?” The answers are given on a 10-point scale.
Scale from 1 to 10. Less than 6 are detractors. 7 and 8 are passives. 9 and 10 are promoters
You can find multiple tools online that will help you distribute the survey and calculate your NPS (e.g., Hotjar, Survicate).
Product engagement
If you’re running an online service, consider measuring product satisfaction with product analysis tools (also called product intelligence tools) like Mixpanel or Amplitude. They work by gathering data from your users’ in-app behavior and allowing you to analyze the data to gain insights from it.
For example, by measuring how often your users reach out for particular features inside your product, you can see whether those features bring value or not. Then, you can discard unused features based on real data or conduct experiments (e.g., tweaking your features or making them more visible).